乐亭:打造品牌农业 助力乡村振兴
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color: rgb(0, 0, 0);">近年来，乐亭县大力实施区域、企业、产品“三位一体”品牌战略，以新型农业经营主体为重点，依托甜瓜、设施桃、海参等特色农产品资源，培育了“龙王”蔬菜、“双涛”果蔬等8个省级著名商标及“雷刚”桃、“唐硕”蔬菜、“乐亭”甜瓜等11个河北名牌产品；“乐亭甜瓜”被国家质监总局批准为地理标志保护产品，“乐亭设施桃”品牌以44.95亿元的区域品牌价值成功入选“全国区域品牌价值百强榜”，位居全省农业区域品牌价值榜首。</span></section></section></section></section></section><p></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section data-support="96编辑器" data-style-id="31378" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 3px; padding: 0px; outline: 0px; max-width: 100%; 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overflow-wrap: break-word !important; vertical-align: bottom; height: auto !important; display: block; width: 183px !important; visibility: visible !important;"/></section></section></section><section style="margin: -20px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: space-between; align-items: center;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 3em;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 3em;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section><section data-support="96编辑器" data-style-id="34255" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 5px 15px 15px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; border-width: 4px; border-style: solid; border-color: rgb(255, 224, 130) rgb(255, 224, 130) rgb(165, 215, 189) rgb(165, 215, 189);"><section style="margin: 10px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: center; align-items: flex-start;"><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(255, 224, 130); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0px 14px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(87, 183, 133); letter-spacing: 2px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">加强政策引导扶持。</strong></p></section><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(165, 215, 189); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(83, 118, 105); letter-spacing: 2px; font-size: 15px; line-height: 1.75em; transform: rotateZ(0deg);"><p style="margin-top: 10px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 17px; color: rgb(0, 0, 0);">发挥龙头企业、蔬菜专业合作社、农村经济人、生产大户在农业品牌建设中的主体作用，引导各方形成自我发展、自我约束、自我积累的良性机制；对于黄瓜、番茄、甜瓜等已形成区域特色种植的蔬菜品种，鼓励合作社、协会申请地理标志证明商标或集体商标，整合开发一批本地蔬菜品牌，重点扶持培育、打造“拳头”产品，使其做大做强做优。</span></p></section></section><section style="margin: 10px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: center; align-items: flex-start;"><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(255, 224, 130); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0px 14px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(87, 183, 133); letter-spacing: 2px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立健全多方投入机制。</strong></p></section><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(165, 215, 189); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(83, 118, 105); letter-spacing: 2px; font-size: 15px; line-height: 1.75em; transform: rotateZ(0deg);"><p style="margin-top: 10px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 17px; color: rgb(0, 0, 0);"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">一是</strong>政府逐年增加扶持品牌蔬菜发展的财政预算，扶持蔬菜品牌创建；<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">二是</strong>农业、商务、农合联等部门积极向上级部门争取资金，重点扶持生产企业进行品牌培育和开发、认证、和农业质量标准体系、质量监测体系等建设；<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">三是</strong>加大社会融资力度。按照“谁投资、谁受益”的原则，在搞好招商引资的同时，引导农业生产和市场的拓展。</span></p></section></section><section style="margin: 10px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: center; align-items: flex-start;"><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(255, 224, 130); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0px 14px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(87, 183, 133); letter-spacing: 2px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">建设高标准生产基地。</strong></p></section><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(165, 215, 189); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(83, 118, 105); letter-spacing: 2px; font-size: 15px; line-height: 1.75em; transform: rotateZ(0deg);"><p style="margin-top: 10px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 17px; color: rgb(0, 0, 0);">制定蔬菜生产、包装、加工等技术标准，严格督导按照生产技术规程和管理制度要求组织生产，施行质量认证管理；大力引进优良品种，提高品种的抗病能力，减少用药次数及用药量；积极推广低毒、低残留生物制剂，广泛推广防虫网、粘虫板等新的生产技术和农资，杜绝高剧毒农药和国家命令禁止农药的使用，指导菜农坚决执行安全间隔期采收制度。同时，通过抓好高标准蔬菜生产示范点的建设，全面带动全县蔬菜标准化生产，拓展蔬菜品牌基地建设规模，以质量求生存赢市场。</span></p></section></section></section></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.6555555555555556" data-s="300,640" src="http://bbs.laotingbest.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/mmbiz_jpg/iahk8RsG59qhNOQhAHYiaIDhDFtU7O89sNM7lSgfiaqWGfa1sxSTgmNVACyCZzJCI3cThnGoAAFxG3OVNJdfQfrpA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" data-type="jpeg" data-w="720" _width="556px" wah-hotarea="click" crossorigin="anonymous" alt="图片" data-fail="0" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; vertical-align: bottom; height: auto !important; width: 556px !important; visibility: visible !important;"/></p><section data-support="96编辑器" data-style-id="34255" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 5px 15px 15px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; border-width: 4px; border-style: solid; border-color: rgb(255, 224, 130) rgb(255, 224, 130) rgb(165, 215, 189) rgb(165, 215, 189);"><section style="margin: 10px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: center; align-items: flex-start;"><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(255, 224, 130); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0px 14px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(87, 183, 133); letter-spacing: 2px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造农产品质量安全体系。</strong></p></section><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(165, 215, 189); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(83, 118, 105); letter-spacing: 2px; font-size: 15px; line-height: 1.75em; transform: rotateZ(0deg);"><p style="margin-top: 10px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 17px; color: rgb(0, 0, 0);">强化农业品投入市场的监管，严格落实农药经营质量承诺、安全仓储、农药经营人员守则及“两帐一卡”制度等四项制度，建立统一的购销台账，确保农资来源及去向可追溯，将高剧毒农药坚决清理出农资市场；推行全方位农产品质量检测，依托县农产品质量检测中心、乡镇检测站及示范村检测点，建设县、乡、村三位一体质量检测网，定期对生产基地的环境进行监测，实现对全县蔬菜产品的质量的监控，确保不留死角。</span></p></section></section><section style="margin: 10px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: center; align-items: flex-start;"><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(255, 224, 130); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0px 14px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(87, 183, 133); letter-spacing: 2px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">注重农产品品牌营销。</strong></p></section><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(165, 215, 189); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(83, 118, 105); letter-spacing: 2px; font-size: 15px; line-height: 1.75em; transform: rotateZ(0deg);"><p style="margin-top: 10px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 17px; color: rgb(0, 0, 0);">按照名品形成名市，名市推升名品的策略，配套运用现代配送体系，发展电子商务，开展网上展示和洽谈，增强信息沟通，搞好产销对接；把已有的孤竹果水果黄瓜、汀香牌甜瓜等优势品牌宣传列入政府或公益宣传内容，利用广播、报刊、网络等媒体，加强对蔬菜品牌化发展的宣传引导，提高经营者、消费者品牌意识。</span></p></section></section><section style="margin: 10px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: center; align-items: flex-start;"><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(255, 224, 130); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0px 14px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(87, 183, 133); letter-spacing: 2px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造农产品深加工产业集群。</strong></p></section><section style="margin: 8px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 10px; height: 10px; background-color: rgb(165, 215, 189); transform: rotateZ(0deg);"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(83, 118, 105); letter-spacing: 2px; font-size: 15px; line-height: 1.75em; transform: rotateZ(0deg);"><p style="margin-top: 10px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 17px; color: rgb(0, 0, 0);">依托刘美实业、金田果菜、新希望集团等企业组成乐亭特色农产品加工产业集群，着力发展果品、蔬菜、速冻甜玉米、速冻豌豆等农副产品深加工，对延伸品牌经营链条，提高产品附加值具有重要意义。</span></p></section></section></section></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;">通讯员：张涛 姚月 刘阳</p></section></section></section><p></p><p>来源：乐亭发布</p><link rel="stylesheet" href="http://bbs.laotingbest.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_NQ5" id="wcn_editor_css"/>
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